In October 2025, AMC Networks and Sphere Entertainment launched a first-of-its-kind co-branded Halloween platform that unites AMC’s annual FearFest horror lineup with Sphere’s “Sphere of Fear” Exosphere content show.
The partnership gives premier brands like BACARDÍ Rum and Kraft Heinz global exposure across AMC’s linear, streaming and social channels, as well as nightly drone-powered visuals on Sphere’s Exosphere in Las Vegas.
Key Partners and Activations
- BACARDÍ Rum
- Created bespoke dark-omens visuals with Sphere Studios
- Exosphere takeover from October 3–9 featuring red smoke that morphs into the brand’s bat logo
- Drone footage integrated into AMC’s FearFest promotions all month
- Kraft Heinz (Velveeta)
- Cross-platform sponsorship across AMC’s linear and social channels
- Sponsor of the “Best of FearFest” collection on AMC+
- Custom content segments woven into nightly FearFest programming
“Sphere of Fear” Content Show
- Runs nightly October 3–31 from 5 pm to 3 am PT on Sphere’s Exosphere in Las Vegas
- Livestream available globally via Sphere’s social platforms and XO Stream
- Weekly theme rotations, all visuals produced by Sphere’s in-house creative team
FearFest Programming Highlights
- Iconic franchises: A Nightmare on Elm Street, Halloween, Friday the 13th, Final Destination
- Stephen King library: It (2017), IT miniseries, The Shining (45th anniversary), Misery (35th anniversary)
- New series episodes: The Walking Dead: Daryl Dixon; Talamasca: The Secret Order in the Anne Rice Universe
- Ghoulish specials: The Last Drive-In with Joe Bob Briggs double feature screenings